Friday, August 27, 2010

Advertising Age: March 9, 1998

"The historians and archaeologists will one day discover that the ads of our time are the richest and most faithful daily reflection that any society ever made of its entire range of activities."
Marshall McLuhan

Brand building
motivated. Slamming-policy
touted. Licensing deal formed and a CD-ROM
in your cereal playing
virtual baseball. Optimizer edges claimed
while eyeing major shifts
in daytime. Dunking for competing
Donuts, as new facial lines are
readied and national anti-drugs
slated: Sicilian pies aimed for American
launch. Prices are click-
throughed, rental campaigns
pushed, tombstones
flagged. Diversity slow
but coming. Surveyed brochureware dominates
as Pokemon invasion nears. Systems-
integrators compete between agencies placing a
Red Sky premium on creative genius.
Organic blaze of online trails, interactive
boxtops in LA, and Robert Duvall
does not rate well "in key
areas like stylish, recognition, fun,
sexy." Hurricane Monica
even the OJ tsunami.
The language is safe
for another week


Anonymous said...

Wow all I can say is that you are a great writer! Where can I contact you if I want to hire you?

Terry Provost said...

You could contact me at
although I'm not exactly for hire.